Hodinkee: Reference Points Understanding The Rolex (Non-Paul Newman) Daytona
“For one of the most famous models in the history of horology, the Rolex Daytona remains stubbornly misunderstood. It arrived late in the annals of the tool watch. It then took a circuitous route to superstardom, reaching the pinnacle thanks to – there’s no other way to say it – a celebrity influencer. It has experienced extreme market volatility, with aftermarket prices soaring for decades and then (earlier this year) dropping off a cliff. A Daytona is simultaneously the most expensive Rolex ever sold at auction and also the one most likely to draw eye rolls from cognoscenti who consider it overexposed and overrated.”
